Privacy Policy

Luxury Car Buyer LA ("we," "us," or "our") takes your privacy seriously and is committed to safeguarding your privacy online. This site is the private vehicle acquisition program affiliated with Jim Falk Lexus of Beverly Hills.

Because we gather certain types of information from visitors to our site — including through our instant cash offer form — we have developed this privacy statement to help you understand how that information is collected, used, and protected.

This statement discloses the types of information we gather, how it is used, and how you can contact us regarding your data.

We respect the privacy of individuals who visit our website, submit vehicle or contact information, or participate in features and services we offer online.

We maintain a strict no-spam policy. You will not receive unsolicited email messages from us beyond communications related to services you request.

We collect information primarily to provide a relevant experience and to respond to your vehicle acquisition inquiries.

We take reasonable physical, electronic, and managerial measures to safeguard information you provide (e.g., data stored in protected databases on secured servers with restricted access).

We do not sell or rent your information to third parties for their marketing purposes without your consent, except as described below to provide services you request.

When you use our instant offer form, request information, or contact us, you may provide personal information such as your name, email address, phone number, ZIP code, and vehicle details (VIN, license plate, year, make, model, mileage, and condition).

This information is used to generate a preliminary offer, route your inquiry to our acquisition team, and communicate with you about private validation (FaceTime or in-person) and next steps.

You may opt out of future marketing communications at any time by contacting us using the information below.

Our instant preliminary offer experience is powered by AccuTrade, a third-party automotive technology provider. When you complete the offer form embedded on our site, information you enter may be processed by AccuTrade and transmitted to our dealer customer relationship management (CRM) systems.

AccuTrade may perform phone or SMS verification as part of the offer process. Their handling of data is subject to their own privacy practices in addition to this policy.

We use AccuTrade solely to provide the offer and lead services you request.

When you visit our website, we may collect non-personally identifiable information such as browser type, device type, IP address, referring URL, and pages viewed.

We use this information to diagnose technical issues, administer the site, understand aggregate traffic patterns, and improve our content and user experience.

We and our service providers may use cookies and similar technologies to improve site functionality, remember preferences, and understand how visitors use our site.

You can configure your browser to decline cookies; some features of the site may not function correctly if cookies are disabled.

Third-party services embedded on our site (including AccuTrade and, if enabled, analytics or advertising tools) may set their own cookies subject to their respective policies.

We retain inquiry and vehicle information for as long as needed to complete your acquisition conversation, typically up to twenty-four (24) months after last contact, unless a longer period is required for legal, accounting, or fraud-prevention purposes.

You may request deletion of your personal information at any time using the contact details below. We will honor deletion requests except where we must retain records to comply with law, complete a transaction you requested, or resolve a dispute.

You may request access to the personal information we hold about you, ask us to correct inaccuracies, or request deletion as described above.

To make a request, call us or write to the address listed in Contact us. We will verify your identity before fulfilling a request and respond within the timeframes required by applicable law.

Jim Falk Lexus of Beverly Hills and its affiliated entities may share information among related dealership operations to fulfill your request.

Service providers: We may share information with companies that perform services on our behalf (e.g., CRM platforms, offer technology, hosting, and communications). These parties may only use information as needed to perform those services.

Business partners: Where we partner with select providers to deliver expanded services, information submitted through interactive features may be available to both our dealership and necessary partners.

Legal compliance: We may disclose information when required by law, court order, or when we believe disclosure is necessary to protect our rights, users, or the public.

Business transfers: If dealership assets are sold or transferred, customer information may be transferred as part of that transaction.

Our site contains links to third-party websites, including Jim Falk Lexus of Beverly Hills's main website. We are not responsible for the privacy practices or content of external sites. We encourage you to review the privacy policy of any site you visit.

The main dealership privacy policy may also be available at: https://www.jimfalkbeverlyhillslexus.com/privacy-policy/

Some browsers offer a "Do Not Track" (DNT) signal. Because there is not yet a uniform industry standard for responding to DNT signals, we do not currently respond to DNT signals on this website.

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA/CPRA), including the right to know what personal information we collect, request correction or deletion, and opt out of certain sharing.

We do not sell your personal information for money, and we do not share it for cross-context behavioral advertising. To exercise your rights, contact us using the information below. You will not be discriminated against for exercising these rights.

Questions about this Privacy Policy or our data practices may be directed to: